the brand
NEUNÉRE is a perfumer-led
independent fragrance house founded in London by Alina Rosu.
The house was launched in 2025 with its first collection of
three perfumes, created and produced in London. The fragrances are
available exclusively in the United Kingdom through the brand's
online store, as well as at curated installations in the UK and
abroad.
NEUNÉRE is a member of The
Fragrance Foundation and the British Society of Perfumers.
the perfumer
Alina Rosu is an independent, London-based perfumer. Her path led
her from the foundational discipline of the Grasse Institute of
Perfumery to a Master's degree in Fragrance Formulation.
Her craft is grounded in disciplined technique and a methodical
exploration of the olfactive space, yet her creative process is
non-linear, combining references from philosophy and diverse
artistic disciplines.
With an architectural approach to scent, each composition is built
around a central pillar, surrounded by olfactory spaces of tension
and dialogue through the interplay of texture, density and shape.
The resulting creations have deliberate layers of meaning; they are
complex, nuanced, and deeply human.
She is the Founder and Perfumer of
NEUNÉRE.
the ethos
There is no mediator between inspiration and olfactive form. The
perfumer embodies both vision and craft, so every fragrance is an
undiluted expression of its original idea.
We take time. Nothing is rushed. Each creation exists for its own
reasons and develops according to its own timeline, giving space for
introspection, for noticing and understanding the subtle textures of
existence.
We work in small batches, and everything is blended in-house,
sourcing the most exquisite ingredients from multiple suppliers
according to the unique requirements of each creation.
With compulsive attention to detail and how a product will be
experienced, we engage with every element of the brand: the weight
of the perfume bottle, the sound of the closing cap, the texture of
the paper with eyes closed and the subtle sensations that arise in
every moment of interaction.
NEUNÉRE
is independently owned, allowing us to remain fully committed to our
vision and the principles that guide our work. With complete
creative control, we approach perfumery as both a craft and an
ongoing study of the lived experience.
the name
NEUNÉRE is a word we
created. We sought a name free from prior meaning and associations,
making it a metaphor for what we bring to the world, an anchor for
our creative act.
Using sound as our material, we shaped a word that feels familiar,
yet is entirely new.
the brand
NEUNÉRE is a
perfumer-led independent fragrance house founded in London by
Alina Rosu.
The house was launched in 2025 with its first collection
of three perfumes, created and produced in London. The
fragrances are available exclusively in the United Kingdom
through the brand's online store, as well as at curated
installations in the UK and abroad.
NEUNÉRE is a member of
The Fragrance Foundation and the British Society of Perfumers.
the perfumer
Alina Rosu is an independent, London-based perfumer. Her path
led her from the foundational discipline of the Grasse Institute
of Perfumery to a Master's degree in Fragrance Formulation.
Her craft is grounded in disciplined technique and a methodical
exploration of the olfactive space, yet her creative process is
non-linear, combining references from philosophy and diverse
artistic disciplines.
With an architectural approach to scent, each composition is
built around a central pillar, surrounded by olfactory spaces of
tension and dialogue through the interplay of texture, density
and shape.
The resulting creations have deliberate layers of meaning; they
are complex, nuanced, and deeply human.
She is the Founder and Perfumer of
NEUNÉRE.
the ethos
There is no mediator between inspiration and olfactive form. The
perfumer embodies both vision and craft, so every fragrance is
an undiluted expression of its original idea.
We take time. Nothing is rushed. Each creation exists for its
own reasons and develops according to its own timeline, giving
space for introspection, for noticing and understanding the
subtle textures of existence.
We work in small batches, and everything is blended in-house,
sourcing the most exquisite ingredients from multiple suppliers
according to the unique requirements of each creation.
With compulsive attention to detail and how a product will be
experienced, we engage with every element of the brand: the
weight of the perfume bottle, the sound of the closing cap, the
texture of the paper with eyes closed and the subtle sensations
that arise in every moment of interaction.
NEUNÉRE
is independently owned, allowing us to remain fully committed to
our vision and the principles that guide our work. With complete
creative control, we approach perfumery as both a craft and an
ongoing study of the lived experience.
the name
NEUNÉRE is a word we
created. We sought a name free from prior meaning and
associations, making it a metaphor for what we bring to the
world, an anchor for our creative act.
Using sound as our material, we shaped a word that feels
familiar, yet is entirely new.